Colleges that engage in active recruiting programs have a definite advantage over those that don't provide this type of focus. However, there is usually a gap between the interests and ideas of the older recruiting professionals and the young high school students that are looking around at possible schools. Finding a marketing tool that meets the need to provide information while also making your college or university come to life can be a real challenge. Bridging this gap isn't always easy, but with 3D Virtual Campus Tours by Designing Digitally, Inc. you will attract the younger generation while still providing all the essential information to make your school stand out from the others.
Stop and think for a moment how the younger generation interacts today and what they do for entertainment and information. They don't go to the library and look information up in books and they don't tend to watch long documentaries or videos either. Instead they communicate through social networking and use the internet to get concise information about a particular focus area. They are more comfortable playing an online game and are used to experiencing information, maps and details in a virtual world in games and learning simulations. They are also comfortable in texting and using chat systems as opposed to making a phone call.
At Designing Digitally, Inc. our focus is on developing very unique 3D Virtual Campus Tours that allow you to highlight the features of your campus using the style, technology and online format that is comfortable for the students of today. We completely customize a virtual world, a true photorealistic replica of your entire campus, with all the details included. Students can experience being on campus right from their home computer or mobile device. This is a lot different and much more engaging for these younger students than watching a video or listening to a guide talk through a pre-set presentation.
Just a few of the features that we can create within your school's 3D virtual campus tour include skill games that allow students to earn points. Skill games can include taking a tour of the gym and shooting a few hoops or taking a few shots at the net on the virtual hockey rink. The games do provide a challenge and students can play them multiple times to rack up the points. A scoreboard for high point levels can be designed right into the online campus tour to appeal to students with a more competitive edge. Points can then be used at the virtual campus store to buy branded clothing and accessories to personalize their avatar, just as you would in the popular virtual role play games and simulations.
Students can also interact in real time with admissions representatives. This makes virtual recruiting much easier as the admissions rep is right there as an avatar in the tour, interacting with students and providing information about the school. This socialization and immediate personal contact with potential students is something that traditional types of online recruiting video's just can't provide and one that will definitely give your admissions staff and advantage in reaching students.